AXA Financial, Inc. is a financial services company offering financial advisory, insurance, investment banking, and brokerage & investment management services. For the 9 months ended 9/30/00, revenues increased 14% to $5B. Net income from continuing operations increased 48% to $520.5M. Revenues reflect market appreciation and good investment performance. Net income reflects decreased interest credited to policyholders% account balances.

December 10, 2000

In keeping with the holiday season, the theme song for AXA Financial could include the lyrics, "all is calm, all is bright". This is because the company's stock continues to calmly plod along and we see the imminent future as potentially bright. The diversified insurance company has been consolidating for quite a while now. Once the election debacle is resolved, we will be looking for an upside burst to break the trend. The company split its stock at this same level last year. If the board were to vote to increase the number of outstanding shares, we feel that another split could certainly follow. Friday's trading volume came in at 1.4 million shares, a little light compared to the three-month average volume of 1.8 million shares. The chart indicates support at $55.00 and the 50-dma at $53.80. Resistance is up at $56.00. Look for leadership and momentum from the Dow Jones Industrial Average (INDU) and the NYSE Financial Index (NF) when considering opening a new play. We will keep our stop loss at $53.00.

Picked on November 30th @ $56.31
Change since picked -0.68
Stop Loss @ $53.00

December 21, 2000

Over the past few days, AXA financial has seen its volume soar over 3 million shares per day, but on Thursday, less than 800,000 shares changed hands. Since December 13, the stock has steadily risen above most of its resistance levels and now is poised to attempt to conquer long-term resistance at the $56.00 level. This juncture has not been tested since November 3rd. Currently, the stock has support at the 20-dma of $55.20 and then at the 50-dma of $54.40. Resistance, as just mentioned, will be marked at $56.00. Chances are volume and trading interest will be tomorrow ahead of the Christmas holiday weekend. After the holiday, though, we would look for a market rally with good volume in the stocks as well as other issues in the NYSE Financial Index (NF). Our stop loss remains in tack at $53.00.

Picked on November 30th @ $56.31
Change since picked +0.50
Stop Loss @ $53.00

December 19, 2000

Despite both major indices closing down today, AXF bucked the trend and garnished some green for the day. The financial service company has been steadily rising since the downdraft it suffered on December 13th. On Tuesday, the volume skyrocketed to 3.4 million shares, well above the stock's three-month average of 1.8 million. This is the kind of conviction we look for when seeking confirmation before entering a new play position. The next key element is follow through in both the broad markets and the stock. Watch for support to hold at the 10-dma at $54.90 and the 50-dma at $54.23. Resistance will still be "Grinching" (trying to stop) the stock at the 20-dma at $55.18 and then up at $56.00. Watch for support in the Dow Jones Industrial Average (INDU) and the NYSE Financial Index (NF) when considering new play opportunities. We will keep our stop at $53.00.

Picked on November 30th @ $56.31
Change since picked -1.37
Stop Loss @ $53.00

December 17, 2000

AXA Financial, the diversified financial service organization, has once again managed to regain its upward trend. This past week the stock tested major support at the 50-dma located at $53.50. This is the same level that in October proved to be solid support as well. The stock has been gently climbing higher on decent volume. Considering the fact that the Dow Jones Industrial Average (INDU) lost over 400 points this week, we are impressed that AXF is off only a buck. As of the closing bell on Friday, AXF now sits just above support at the 50-dma at $54.09. Resistance is immediately overhead at the 10-dma at $54.65 followed by the 20-dma at $55.25. We would like to see any moves higher accompanied with volume of at least 1.8 million shares. This would confirm continued buying support for the stock. We will keep our stop loss at $53.00.

Picked on November 30th @ $56.31
Change since picked -1.68
Stop Loss @ $53.00