AXA Financial, Inc. is a financial services company offering financial advisory, insurance, investment banking, and brokerage & investment management services. For the 9 months ended 9/30/00, revenues increased 14% to $5B. Net income from continuing operations increased 48% to $520.5M. Revenues reflect market appreciation and good investment performance. Net income reflects decreased interest credited to policyholders% account balances.

December 10, 2000

In keeping with the holiday season, the theme song for AXA Financial could include the lyrics, "all is calm, all is bright". This is because the company's stock continues to calmly plod along and we see the imminent future as potentially bright. The diversified insurance company has been consolidating for quite a while now. Once the election debacle is resolved, we will be looking for an upside burst to break the trend. The company split its stock at this same level last year. If the board were to vote to increase the number of outstanding shares, we feel that another split could certainly follow. Friday's trading volume came in at 1.4 million shares, a little light compared to the three-month average volume of 1.8 million shares. The chart indicates support at $55.00 and the 50-dma at $53.80. Resistance is up at $56.00. Look for leadership and momentum from the Dow Jones Industrial Average (INDU) and the NYSE Financial Index (NF) when considering opening a new play. We will keep our stop loss at $53.00.

Picked on November 30th @ $56.31
Change since picked -0.68
Stop Loss @ $53.00

December 14, 2000

While the broad absorbed the Presidential news with negative movement, AXA actually posted a fractional gain for the day on low volume. The stock meandered on Thursday, not quite sure which way to go. Only 1.4 million shares exchanged hand, which is 400,000 less than its three-month average. By the close of trading on Thursday, support could be charted at the 50-dma of $54.05, with resistance overhead at the 5-dma at $54.81 and then the 20-dma at $55.30. We'd like to see an election victory rally to close the week with volume in the stock exceeding the average. Look for leadership coming from the Dow Jones Industrial Average INDU and the NYSE Financial Index (NF) when considering opening a new play. We will keep our stop loss at $53.00.

Picked on November 30th @ $56.31
Change since picked -2.00
Stop Loss @ $53.00

December 12, 2000

AXA Financial, a diversified financial services company shed 50 cents on Tuesday on average trading volume of 1.7 million shares. The mixed mood on Wall Street may have given investors cause to sell some of their AXF shares. The stock has been a model performer the past six months and by no means shows any sign of changing trend now. We are cautiously optimistic that another split announcement may come with earnings in January. Until then, we will watch our position and continue to guard ourselves with a protective stop. There has been little change in the technical perspective; the stock still shows support at the 50-dma at $53.95. Resistance remains at the 20-dma at $55.45 and then up at the recent high of $56.43. Look for strength and leadership in the INDU and the NYSE Financial Index (NF) when considering opening a new play. We will keep our stop loss at $53.00.

Picked on November 30th @ $56.31
Change since picked -1.37
Stop Loss @ $53.00