PLAY > New Plays	Sunday, June 10, 2001

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BEBE - BEBE Stores, Inc. $30.80 (+4.64)

BEBE is a purveyor of contemporary women's fashions. They market their clothing towards the younger crowd and carry everything from suits to handbags. Their operating margins of 14.3% are impressive for a clothier and their 21.5% return on equity tells us that the company is run efficiently and effectively. In addition, they just reported May sales that were up 35% over last May's sales. If BEBE is doing this well under the current economic environment, just think what it can do in good times. It is a well-known fact that when the economy is coming out of a recession, people tend to spend money on clothes first. Turning to BEBE's chart, we can see that it just emerged from an inverse head and shoulders continuation pattern. The neckline was defined by the $29-level. The initial breakout occurred on Tuesday and was accompanied by good volume of 425,000 shares. This tells us that the rally has buying support. Another good sign was that the MACD issued a buy signal on Tuesday as well. Traders looking to get into our retail clothing play could look to do so on a bounce off of $29 or on a break above Friday's high of $31.47. In either case volume should be on track to do at least 300,000 shares for the day.

Picked On June 10th @ $30.80 Change Since Picked 0.00 Stop Loss @ $ $27.00
Interactive Chart	Quote	News	First Call on BEBE

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