AXF - AXA Financial Inc. $56.31 +0.75 (+1.56)

AXA Financial is a diversified financial service company offering a broad spectrum of financial services. On Thursday, AXF hit a new 52-week high of $56.31. The stock is an anomaly in that it was one of the few stocks to close in the black on Thursday. AXF has been steadily plodding along on a bullish trend since June and now looks poised to announce another stock split. In October 1999, the company announced a 2:1 split at current levels. While the number of authorized shares for a 2:1 split is too low right now, a BoD could change that in a New York minute. The company has a nice history of beating earnings and has done so for the five quarters. Next earnings are expected in early February 2001. Were opening a new play on AXF with the expectation of good things to come in the near term. After tallying all the orders for the day, AXF closed at $56.31 with support just under foot at the 20-dma at $55.35 and then the 50-dma at $53.20. Resistance will be the new high at $56.31 until conquered. We'd like to see higher ground achieved on volume exceeding the three month average of 2.1 million shares. Traders should look for bullish momentum or a bounce off a support level as possible entry points for opening a new position. Broad market support and help from the NYSE Financial Index (NF) would be wise before entering this play. We will place a safety stop below support at $53.00. Please visit our IN PLAY section for a list of all our stop positions.

Picked on November 30th @ $56.31 Change since picked 0.00