Aether Systems and Reuters Launch European Data Service
By Cindy Christ
Wireless technology provider Aether Systems and Reuters Group
PLC, the world's largest international news agency, unveiled a
new venture Friday offering mobile Internet and data services
in Europe.
The firm, called Sila Communications, operates a network of
data centers throughout Europe, providing mobile access to
corporate information, Reuters content, Internet information
and applications, e-mail, and secure transaction capabilities.
The company will be independently managed and headquartered in
London.
The companies said Sila would first target the financial
services markets, offering wireless trading systems on any
device or network, and rapidly expand to other sectors through
acquisitions and internal growth.
Owings Mills, Md.-based Aether Systems holds a 60 percent
interest in Sila through a $15 million cash investment and its
recent $85 million acquisition of IFX Group Ltd., Europe's
largest provider of mobile financial data.
Based in London, Reuters owns a 40 percent stake in Sila,
contributing $22 million in cash and its wireless applications
asset, Futures Pager, a U.K. firm providing paging and real-
time delivery of financial market data to cell phones, pagers
and handheld computers.
IFX and Futures Pager own extensive wireless infrastructure
assets in the UK, France, Germany, Spain, Norway, Sweden,
Finland, Denmark, the Netherlands, Portugal and Singapore.
"The market for wireless services in Europe is more mature
than in North America, and we will attack it aggressively.
Sila aims to become the leading wireless application services
provider in Europe with plans to expand to Asia in the near
future," said David Oros, Aether Systems chairman and CEO and
Sila chairman.
Research shows that cell phone use in Europe leads the U.S. by
about 18 to 24 months, largely because the region adopted a
single transmission format called GSM allowing seamless
connections between countries.
Lehman Brothers analysts expect wireless penetration in
Western Europe to grow to 72 percent of the population by
2003, with Sweden, Norway and Finland reaching 80 to 90
percent.
Launched as a public company in October 1999, Aether Systems
provides technology-allowing people to use handheld devices
for mobile communications and real-time transactions.
Aether's strategy initially focused on developing applications
for financial services, including TradeRunner, a real-time
wireless trading system for customers of Morgan Stanley Dean
Witter Online, and the Reuters MarketClip service for stock
quotes, alerts and information.
The company also is developing wireless trading and financial
services for other financial institutions, including Charles
Schwab.
According to market research firm the Yankee Group, financial
transactions and stock trading will account for up to 20
percent of all data traffic by 2002.
Through recent acquisitions, Aether has expanded its services
into the healthcare, sales force automation, and
transportation and delivery industries.
In 1999, Aether lost $23.5 million on revenues of $6.3
million.
In addition to its news service, Reuters owns the Instinet
electronic stock trading system.
Shares in Aether Systems (AETH) gained $4.50, or 2.8 percent,
to $167.50 after trading as high as $174 intraday.
Before the market's recent correction, Aether was a high-
flyer, rising more than 20-fold from its IPO price of $16 per
share. During the last 52 weeks, Aether Systems has traded as
high as $345 and as low as $41.
Shares in Reuters (RTRSY) fell $1.69, or 1.5 percent, to
$107.75.